I was expecting to learn a little bit more on how to manage a social media account vs. why it is good to have social media accounts. I felt like it would've been a good class to convince agencies to have a social media accounts but it didn't get too in depth about how to properly run it. I would suggest to maybe have a test social media account next time and show how a post would be made using a fake scenario/incident live and the thought process behind it, how to caption it etc... instead of just looking at past post screen shots. I also felt like we spent a lot of time talking about the instructors personal experiences and things that happened where he worked specifically vs speaking about the kind of things we would most likely post in our specific agencies. I do have to say that the instructor made it fun and kept the students engaged.

Jim had very good ideas on how to better our social media reach and interaction. He added humor and enthusiasm to the class, making it very easy to listen. I would highly recommend this class to any agency who wants to start a new social media platform or better their current platform.